FROM

THE BOARDROOM

Perspectives on inventory intelligence, OOH sales strategy, and what it takes to compete in a data-driven media market.

Long live the photosheet — doohthis modern pitch prep replacing the static 1995 PDF with live intelligence

OutboundMay 2026 · 9 min read

The photosheet is dead. Long live the photosheet.

The photosheet was infrastructure for a 1995 sales motion that operators have been running on autopilot for thirty years. The motion stopped working somewhere around 2018. Here's what replaces it.

ByThiru Saravanan

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Programmatic vs Active Sales — OOH advertising strategy comparison

OutboundMay 2026 · 12 min read

Programmatic is plumbing. Active selling is craft.

Programmatic and active selling are not competing futures. They solve different problems for different inventory at different price points. Here's what an operator's strategy actually looks like when both are understood for what they are.

ByThiru Saravanan

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Conference session at OAAA OOH Media Conference 2026 — The Human Medium, Dallas

OpinionMay 2026 · 6 min read

The human medium is also a medium of human places.

The OAAA picked the right theme for 2026. But "The Human Medium" leaves something important unsaid about the sales motion underneath the medium.

ByThiru Saravanan

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OAAA OOH Media Conference 2026 — The Human Medium, Dallas

EventsMay 2026 · 4 min read

Come find us in Dallas

May 11–13, the OAAA's 2026 OOH Media Conference takes over the Hilton Anatole in Dallas. Our co-founder Thiru Saravanan will be there for all three days. Come find us.

ByThiru Saravanan

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Stripe billboard advertisement on a building in San Francisco

IntelligenceMay 2026 · 8 min read

Inventory has a DNA. The industry just hasn't learned to read it yet.

For thirty years, the question every OOH sales conversation has started with is: what do you have? That question is the ceiling. Here's what changes when you ask the right one.

ByThiru Saravanan

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